is Feedburner. If for no other reason than I get to stare at another stats page 😉
Actually, it’s more than that. Feedburner allows you to do nifty things with your rss feed, routing all current consumers through it (if you do a few slightly technical things with it first – wordpress has a plugin, and I know how to use it now) so that you can see how many ppl are really subscribed. I’ve been wondering about that – I check my stats fairly regularly, but just knowing how many hits there have been on the rss file isn’t very informative.
Once you’ve done things like that, there’s a whole other set of tools for analyzing, publicizing, optimizing and monetizing (and probably lots of other things with ‘z’ in. If there’s one thing I’ve got against the management interface, it’s the proliferation of the letter z!) A lot of that is slightly American centric – they can add your amazon.com associate id to your feed, but there’s nothing about .co.uk Daresay that they’ll get around to it though.
The other really positive thing I have to say about the company though is that they are really listening to their users. I sent some feedback to them this afternoon, and was impressed to get a personal response and then a dialogue which ended in a response from the top guy, Dick Costolo. Now, I don’t know how far the top is from the bottom, iyswim, but I was still impressed. (Well, I was some hours after I read the email not noting the signature detail and spotted that he was the CEO somewhere else entirely! 😀 )
So, if you’re wanting to have more stats to analyse, head on over and sign up with Feedburner. I’m enjoying it 🙂
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One response to “Today's technological development”
Well I got as far as installing the plugin, and getting the random url for Feedburner, but it’s not creating a feed and it 404s. I will not start poking about now since i’ve no idea what’s going on, I’ll save it for whne I’ve got something important to do 😉