Motrin Learns: Hell Hath No Fury Like Baby-Wearing Moms | Media Caffeine

Motrin Learns: Hell Hath No Fury Like Baby-Wearing Moms | Media Caffeine

Note to self: when targeting an ad campaign after a specific demographic, try not to piss that demographic off with your ad campaign.

It sounds like a no-brainer, but apparently the makers and marketers at Motrin missed that memo. Instead, they put out this video that attempts to “relate” with mothers who use harnesses to carry their babies. The method is growing in popularity as it makes carrying a baby easier and allows for a stronger maternal bond. Motrin tried to attach their product to this.

I do like snipurl 🙂


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Comments

One response to “Motrin Learns: Hell Hath No Fury Like Baby-Wearing Moms | Media Caffeine”

  1. I saw that elsewhere this week 🙂 Blogged about by someone whom I’m not sure had actually watched the clip and couldn’t understand why the idea that carrying a baby might make your back ache was so insulting and offensive. She had it explained that it wasn’t the *idea* per se, but the advert itself that was actually the offensive bit. Truly awful. “it totally makes you look like an official mom!”

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