Motrin Learns: Hell Hath No Fury Like Baby-Wearing Moms | Media Caffeine
Note to self: when targeting an ad campaign after a specific demographic, try not to piss that demographic off with your ad campaign.
It sounds like a no-brainer, but apparently the makers and marketers at Motrin missed that memo. Instead, they put out this video that attempts to “relate†with mothers who use harnesses to carry their babies. The method is growing in popularity as it makes carrying a baby easier and allows for a stronger maternal bond. Motrin tried to attach their product to this.
I do like snipurl 🙂




Leave a Reply